Pricing Calculator — Free Online Profit Margin & Markup Tool
Calculate optimal pricing, markup percentages, profit margins, and break-even points. Includes bulk pricing tiers and ROI analysis. All calculations happen locally — nothing leaves your browser.
How to Use the Pricing Calculator
- Enter your cost — input the unit cost (COGS) and desired markup percentage.
- Set margin target — the calculator converts between markup and margin automatically.
- Analyze break-even — enter monthly fixed costs to see how many units you need to sell.
- Check unit economics — enter LTV and CAC to verify your business model is healthy.
- Build pricing tiers — create bulk pricing for different quantity levels.
- Export — download a CSV with your pricing table for your business plan.
Why Pricing Strategy Matters
Pricing is the most powerful lever in your business. A 1% improvement in price yields an average 11.1% increase in operating profit — far more than reducing costs (1.0%) or increasing volume (0.3%). Most businesses underprice because they don't understand their true costs and margins.
This calculator helps you move from gut-feel pricing to data-driven pricing. When you know your break-even point, your contribution margin per unit, and your LTV:CAC ratio, you can price with confidence instead of anxiety.
Frequently Asked Questions
Markup is profit as a percentage of cost (profit/cost). Margin is profit as a percentage of selling price (profit/price). A 50% markup = 33.3% margin. They're different ways to express the same relationship.
3:1 or higher is healthy. Below 1:1 means you're losing money on each customer. 1:1 to 3:1 means you're barely sustainable. Above 5:1 may indicate you're underinvesting in growth.
COGS = Direct materials + Direct labor + Direct overhead. Include everything that goes into making one unit. Don't include marketing, rent, or salaries of non-production staff — those are operating expenses, not COGS.
Use Cases
Profit Margins
Calculate profit margins on products to ensure sustainable pricing for your business.
Markup Pricing
Determine markup from cost price to set competitive retail pricing strategies.
Wholesale Conversion
Compute wholesale to retail price conversions with overhead factored in.
Service Pricing
Factor in overhead costs for accurate service pricing and break-even analysis.
Bulk Pricing Tiers
Create tiered pricing structures for volume discounts and bulk orders.