Schema Markup Generator — Free Online JSON-LD Creator
Generate JSON-LD structured data for your website. Help Google, Bing, and AI assistants understand your content with properly formatted Schema.org markup. Boost your chances of rich snippets and AI Overview visibility. 100% client-side — your data stays private.
How to Use the Schema Markup Generator
- Select a schema type and click + Add to include it.
- Fill in the fields — you can add multiple schema types and switch between them with the tabs.
- Click "Generate JSON-LD" to create structured data for all active schemas.
- Copy as JSON for individual schemas, or Combined HTML to get all schemas in one script block.
- Check the preview to see how it might appear in Google search results.
- Validate using Google's Rich Results Test to confirm it works.
Why Use This Schema Markup Generator
Schema.org structured data is how search engines understand your content's meaning — not just what the words say, but what they represent. An article with proper Article schema can show author, date published, and headline in search results. A product with Product schema can display price, rating, and availability.
In 2026, structured data is even more critical for AI Overview visibility. When Google's AI generates summaries, it prioritizes content with clear, machine-readable schema — making this a competitive advantage for new sites trying to rank against established competitors.
Supported Schema Types
This generator supports 16 schema types including Article, FAQ, Product, Local Business, Video, Recipe, Software, and more. You can combine multiple schema types in a single page for richer structured data coverage.
Frequently Asked Questions
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It's a script tag placed in your page's <head> that describes your content in a machine-readable format. Example: <script type="application/ld+json">{"@type": "Article", ...}</script>
Schema markup doesn't directly improve rankings, but it helps search engines understand your content better, which can lead to rich snippets (star ratings, FAQ accordions, recipe cards). These rich results significantly increase click-through rates — often by 20-30%.
Place it in the <head> section of your HTML page, wrapped in a <script type="application/ld+json"> tag. You can also put it at the end of <body>, but Google recommends <head>. One JSON-LD block per page.
Yes! You can have multiple JSON-LD blocks on a single page, or combine them into one block using "@graph". This tool lets you add multiple schema types and export them as a single combined script tag.
Use Google's Rich Results Test to validate your markup and see how it would appear in search results. You can also check Google Search Console for schema errors in the Enhancements section.
Use Cases
SEO Rich Snippets
Create JSON-LD structured data to help search engines display rich snippets with ratings, prices, and other details in results.
Article Schema Markup
Generate schema markup for articles including author, date published, and headline to boost content visibility in search.
FAQ Schema Generation
Build FAQ schema for rich snippets that display expandable question-and-answer accordions directly in Google search results.
Organization Website Schema
Add organization schema to websites to establish brand identity and help search engines understand your business details.
Event Schema for Google
Create event schema so Google can display event details like date, location, and ticket information in search results.